Summer Sessions - How Media Narratives Drive Markets

Investors' trading activity can be driven by their awareness of relevant narratives discussed in the marketplace. Quantifying such narratives can assist in understanding market price dynamics. Listen to Ronnie Sadka - the senior associate dean for faculty, chairperson and professor of Finance, and the Haub Family Professor at the Carroll School of Management, Boston College - will review the basics of behavioral finance and explain how investors should think about these principles in the modern era with a focus on the link between viral narratives and asset prices.