Sophisticated investors have long recognized that market participants are not always 100 percent rational and that behavioral biases and trends can influence markets. It is essential that investors learn to recognize these patterns - both in themselves and the markets at large - as well as how to measure and account for them when managing portfolios. In this session, Alex Cheema-Fox Head of Flow and Positioning Research at State Street Associates - reviewed key principles of behavioral finance with a practical focus on implications for investment management.